The Dallas Cowboys have been known as “America’s Team” for several decades now and it’s impossible to go to any state in the country without running into their fans.
According to Forbes, the NFL remains the most valuable sports league in the world thanks to guaranteed television deals that could be worth more than $126 billion by 2033. Professional football had 30 teams among the top 50 in 2023, the same number as the previous year.
The Cowboys are still the most expensive sports franchise in the entire world, with a value of $9 Billion which has been quite the cash machine for Jerry Jones, who purchased the NFL team in 1989 for $150 million. In just the last five years, the Dallas Cowboys have grown 80 percent in value and the revenue doesn’t appear to be dying down anytime soon.
It’s easy to understand why the Cowboys have so much popularity throughout the country and across the world. Jerry Jones has built a branding empire, with the cheerleading squad bringing as much attention to the NFL team as the actual players themselves.
The “star” logo has become recognizable for almost everyone, whether they follow sports or not. There’s also something to be said about the Dallas Cowboys fantastic run from 1992-1995, where they won three Super Bowls in five years and players like Troy Aikman, Michael Irvin and Emmitt Smith became household names.
That’s when Jones began viewing his sports team like a business and the franchise has been reeling in cash ever since.
But a new study — based on how to analyze the numbers — shows the Cowboys may be the most profitable sports franchise in the world, but not the most popular in 2024 at least.
Dallas Cowboys Ranks Second Behind Buffalo Bills In Study Determining The Most Popular NFL Team In The World
Betting company FlashPicks recently published a study in which a team of researchers “analyzed Google search volume in more than 100 countries to figure out how many times each NFL team was searched for over the past four years,” ultimately giving each team a score between 0 and 10.
Surprisingly, Buffalo ultimately earned the league’s highest score, coming in at an impressive 9.9; the Dallas Cowboys came in just behind the Bills at a 9.8 while the Kansas City Chiefs ranked third with a 9.1.
While the Cowboys and Chiefs topped the Bills in monthly international searches (440,410 and 433,490 compared to 427,830), Buffalo is the NFL’s most-searched-for franchise in a league-high 31 countries, thus landing it the higher score. Though the Cowboys live up to their “America’s Team” moniker and claim the United States, the Bills, per FlashPicks, are the most coveted team in Canada (which makes sense, as quarterback Josh Allen could likely launch a ball from Highmark Stadium to the nearby Canadian border).
Buffalo is also the most-searched-for club across much of Europe, including Spain, France, Italy, Poland, and most of Scandinavia. This is a surprising twist for the Dallas Cowboys who have typically been viewed as the most popular NFL team in the US and beyond.
The Bills are also the most-searched-for team in Iceland, which is coincidentally what one could call Highmark Stadium in December.
The Bills’ standing as one of the world’s most-searched-for franchises (again, per FlashPicks) is a testament to their recent ascent into perennial contention; quarterback Josh Allen has objectively been one of the league’s most dynamic players throughout the duration of the study, earning NFL MVP votes in three of the four surveyed years. Buffalo has won its division in all four of the eligible seasons, constructing a combined regular season record of 48-18.
It’s also possible that people are just searching for Allen highlights which makes sense. Unfortunately, the Dallas Cowboys haven’t posted many postseason highlights worth searching for in a while, but maybe 2024 will be different.
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