For 30 years, the Baltimore Ravens have built one of the most loyal and passionate fanbases in the NFL—a remarkable feat for a team in one of the league’s smaller markets. From the electric gamedays at M&T Bank Stadium to the sea of purple that travels well across the U.S., Ravens fans show up.
But lately, it’s been clear: the Ravens’ reach doesn’t stop at the border. After two international games in London (one in 2017 and another in 2023) the team has seen a groundswell of support across the pond. The Ravens are no longer just a Baltimore phenomenon.
Now, it’s official. The NFL announced this week that the Ravens have been awarded international marketing rights in the United Kingdom as part of the league’s Global Markets Program (GMP), marking their first foray into international territory. It’s a move that signals what most Flock Nation already knew: Ravens Nation isn’t confined to just one country.
Ravens join NFL’s Global Markets Program with eyes on UK expansion
The Global Markets Program, launched in 2022, allows teams to market themselves internationally for a five-year term—holding fan events, creating local partnerships, and essentially treating their designated country like a second home base.
In total, 29 teams now have rights across 21 international markets.
“We already have a strong support system in place from our UK Ravens community, and we’re thrilled to join the NFL’s Global Market Program to grow our fanbase throughout the United Kingdom and beyond,” said Ravens Senior Vice President of Marketing Brad Downs.
Downs explained the Ravens had considered entering the program before but waited until they had a stronger foundation overseas. After seeing the love and support during last year’s win over the Tennessee Titans at Tottenham Hotspur Stadium, they were convinced.
“We’ve always known that we have a growing fan base globally, and in the most recent experience we had playing there, with the Global Market Program in mind, to feel the energy and the passion from our fans in the UK and all around Europe was amazing,” Downs said.
With the addition of social handles like @RavensInUK and an already-passionate UK Ravens fan group, the team is ready to take the next step oversees.
“We’re excited about some potential brand alignments that make a lot of sense locally in the U.K. as a differentiator for us in that market,” Downs said.
The Ravens won’t play abroad in 2025 (unless one of their opponents decides to host them) but it won’t be long before they return to London. When they do, it’s going to feel a lot more like home.
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